For Advantage/CCCS Giant developed a unique campaign that would
break through the clutter in the over-crowded and very competitive
“debt couseling” marketplace.
“Debt Monkey” far exceeded expectations and has become a cultural and business success model. The campaign has been averaging a 28% increase in traffic. The campaign actually launched at a spike of 67%, and held that spike for two months.
Start-to-finish, the Advantage/CCCS campaign involved Giant Ideas research, strategic planning, creative execution, media planning and Public Relations.
Click here to watch an example of our television campaign.
Click here to watch an example of the extension campaign.