As the only minority owned cable network, MBC Network reached 20 million homes in the US and 6 million homes in the United Kingdom. The biggest problem they faced in expanding was one of perception, MBC didn’t really address their core audience and was often misunderstood. Giant Ideas worked with the Atlanta based network to develop a new, more powerful brand identity and positioning. Renamed The Black Family Channel, the network has now seen substantial growth that continues today.
