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Re-Launching a Brand into Hyperdrive.

HyperActive Technologies is a Western PA start-up, born of Carnegie Mellon University robotics and computer skill. Their product, HyperActive Bob, helps quick-serve restaurants predict how much product to cook and when, saving time and money for product and improving staff efficiency, as well as providing a better quality product for consumers.

Within six months, Giant Ideas developed the brand for HyperActive Bob, designed and produced trade show materials, implemented a plan that optimized their visibility and connections at the shows and launched a comprehensive PR effort that drew attention to both the company and the product.

By mid-September of this year, research proves that 50% of the target audience of quick-serve chains are now familiar with the company and Bob.

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