SSPC was founded in 1950 as the Steel Structures Painting Council, a non-profit professional society concerned with the use of coatings to protect industrial steel structures. In 1997, the name of the association was changed to The Society for Protective Coatings to better reflect the changing nature of coatings technology and the ever-expanding types of construction materials.

Giant Ideas was choosen to revitalize the SSPC brand to better position the Association for the industry today and in the future. This process is ongoing and Giant has just recently completed the first Phase. The new brand will be unveiled at the SSPC sponsored industry trade show in early 2007.