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Great Brands Don’t Always Ensure Success.
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Two Major League Baseball players came to us with an idea to form an organization that would promote the use of the outdoors, hunting, fishing and adventure, all from a family-centered perspective. Out of that dream was born Wild Heart Outdoors. Over the coming year, Giant Ideas created the brand, support materials, an original television program and much more. The feedback and support of the industry was phenomenal, unfortunately it could not keep the partners from fighting among themselves. It wasn’t long before Wild Heart Outdoors, which had started as a dream, became a nightmare. But even though the dream has died for now, we still consider this an excellent example of Giant’s branding power and ‘out-of-the-box’ approach to whatever our client’s needs might be. |
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| Click here to see the opening of the television pilot. |
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