giant news
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| 05.23.06 |
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GIANT GOES HYPER!
PITTSBURGH, PA – Giant Ideas, one of the nation’s fastest growing creative marketing agencies, is the new agency of record for HyperActive Technologies. Giant is providing branding, Public Relations, trade show support and sales optimization for this high-tech client.
HyperActive Technologies is a world leader in applying predictive and automated solutions to operations challenges faced by Quick Serve and Fast Casual restaurants.
HT’s key product is HyperActive Bob, a kitchen production management system that creates highly accurate predictive cooking solutions, moment by moment, to cooks on the grill line. HyperActive Bob can provide a better quality product, smoother operations and improved consistency of effort at restaurant locations.
Giant Ideas created a very compelling “personality” for Bob, which has been integrated throughout the sales material and the trade show booth.
“Giant Ideas really ‘got it’ right away,” said Gregor Thompson, VP of Account Management. “The swift attention they provided has gotten us more buzz and an improved image, which is really helping our effort.”
HyperActive Technologies can be found at www.gohyper.com.
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Giant Ideas, headquartered in downtown Pittsburgh, serves a diverse group of clients from around the nation and is currently ranked fourth among Western Pennsylvania agencies by the Pittsburgh Business Times. Visit www.giantideas.com for the recently re-launched Giant website.
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