Tabacur, a sister company to Vale Enterprises (well-known for its line of scientific nutrition and detoxification products), is delving into a brand new category, products developed exclusively to promote health among tobacco smokers. “It is a fact that not all smokers can or will quit,” said Bill Smart, President, “but no one has developed a product specifically formulated to give them back some of what smoking takes away from their bodies. We believe there is a market for such a product.”

Smoking robs the body of helpful antioxidants and other important vitamins and minerals, the new product, which will be marketed as a breath-mint, is designed to replenish those missing nutrients. Antioxidants in particular have been proven to be an important anti-cancer causing agent in the body.

Giant’s assignment will be to develop a compelling brand name, packaging and support materials to launch this exciting new product to the marketplace in only a few months. “We’re known for our ability to hit the ground running,” said Bryan Ward, CEO of Giant Ideas, “and we have a lot of experience with projects like this one. We’re looking forward to the challenge.”

Giant Ideas, headquartered in downtown Pittsburgh, serves a diverse group of clients from around the nation and is currently ranked fourth among Western Pennsylvania agencies by the Pittsburgh Business Times. Visit www.giantideas.com for the recently re-launched Giant website.