Three years ago, the Pittsburgh Penguins had started over from scratch, a new line-up of young, talented, unrecognized players and the need to create a brand that captured the energy they would bring to the ice. They turned to Giant Ideas and we responded with The X Generation, one of the most powerful and recognized sports brands in Pittsburgh sports history.
Two years later, after a year-long strike, we followed that with the X Force. For a non-playoff team, ticket sales rose during both years, well beyond predictions. Talk about Giant results. Let’s Go Pens!
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